Digital Marketing

Types of Ad Extensions in Google Ads

Types of Ad Extensions in Google Ads

Google Ads Extensions are additional features and formats that you can add to your Google Ads campaigns to enhance your ad’s visibility and provide more information to potential customers. These extensions allow you to include extra details, links, and functionalities within your ads, making them more engaging and useful. Here are some popular Google Ads Extensions:

Sitelink Extensions

These extensions add additional links to specific pages on your website, directing users to relevant content or landing pages.

Call Extensions

Call Extensions display your phone number alongside your ad, allowing users to call your business directly from the search results or ad display.

Location Extensions

Location Extensions show your business address alongside your ad, making it easier for users to find your physical location or get directions.

Callout Extensions

Callout Extensions let you include additional text snippets in your ad, highlighting unique selling points, promotions, or key features of your products or services.

Structured Snippet Extensions

Structured Snippet Extensions enable you to provide a list of specific features or product categories to give users more context about your offerings.

Price Extensions

Price Extensions display a list of products or services with their corresponding prices, helping users quickly assess your offerings and make informed decisions.

App Extensions

App Extensions encourage users to download your mobile app by displaying a direct link to the app store alongside your ad.

Promotion Extensions

Promotion Extensions allow you to showcase specific offers, discounts, or promotions, such as “20% off” or “Free Shipping,” within your ad.

Review Extensions

Review Extensions display positive reviews or accolades from reputable third-party sources, building trust and credibility with potential customers.

Lead Form Extensions

Lead Form Extensions enable users to submit their contact information directly within the ad, simplifying the lead generation process.

These extensions can be added to your Google Ads campaigns at the ad group or campaign level. They provide additional visibility, enhance ad performance, and help you stand out among your competitors by providing more information and opportunities for users to engage with your ads.